I also have grown up in the digital age, and as is more aptly named, the digitized age.
I love live music and have spent many hours with my tape recorder/digital voice recorder/cell phone in the air trying to capture a few minutes of a great show as a keepsake for later. The result is never as magic as I hoped for and the recreation of the experience falls flat.
Lively has set up a system where they use (legal) high quality video and sound equipment to capture entire concerts and you can download the whole thing for the price of the album. Since you can share video from your phone it makes it easy to recreate the concert in your living room (or your buddy's living room) - and you don't get a charlie horse in your arm - and you don't have to worry about security confiscating your camera.
Their commercial is not the best, but it does a good job explaining it:
I already downloaded The Lonely Forest concert and am beyond impressed with the results. I am hoping that they hit the folk festivals. There are a lot of shows I would like to go to but between my last year of school and how much a lot of these shows are it would be a decent substitute to get the concert this way!
